The 90 percent rule for decision making

• Having a clarity of purpose enables us to succeed in our endeavor.
• When we have success, we gain a reputation as a “go-to” person and we are presented with increased options and opportunities.
• Having many options and opportunities translates into demands upon our time and ...

• The way of the Essentialist is the relentless pursuit of less but better. It means asking yourself frequently, “Am I investing in the right activities?”
• The Essentialist rejects the idea that we can fit it all in; we have to deal with trad...

It is the organized, systematic approach for determining what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.

When we don’t choose where to put our focus, energy and time deliberately, other people (managers, colleagues, family members etc.) will choose for us and in time, we’ll have lost sight of everything that is meaningful and important.

• Individual choice: We can choose how to spend our energy and time.
• The prevalence of noise: Almost everything is noise, and a very few things are exceptionally valuable.
• The reality of trade-offs: We can’t have it all or d...

• Write down the opportunity.
• Write down a list of three “minimum criteria” the options would need to “pass” in order to be considered.
• Write down a list of three ideal or “extreme criteria” the options would need to “pass” in order to be considered. If the opportunity doesn...

• The word priority came into the English language in the 1400s.
• It was singular, it meant the very first or prior thing and stayed singular for the next five hundred years.
• Only in the 1900s we pluralize the term and start talking about priorities.

• The beliefs we must conquer: “I have to,” “It’s all important,” and “I can do both.”
• The beliefs to replace them with: “I choose to,” “Only a few things really matter,” and “I can do anything but not everything.”