It occurs when you adopt a belief just because more people hold that belief. This bias can lead to groupthink, which is the tendency for group members to over-conform to a leader.
Many work meetings become unproductive due to bandwagon bias and groupthink because team members don’t feel comfortable challenging collective agreement or don’t even realize their level of conformity to the group’s beliefs.
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An important goal of the 2 pizza rule is to prevent groupthink, a phenomenon that occurs when a large group’s need for consensus overrides the judgment of individual group members.
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