The best analogy is sorting forks, knives, and spoons when we are putting them in drawers. We can throw all silverware together. But then finding a spoon in that pile will take time whenever we need a spoon. The task changes from getting a spoon (execution) to finding a spoon (identification). And that's a cost we want to avoid.
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Context switching costs more than we give it credit for.
thinkingthrough.substack.com
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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