Start with the big picture
Too many sales professionals start their pitch in the weeds. Google Cloud ads start with the big picture. For example, here are the first sentences in one of Google's ads as it appear in NYT.
"Google Cloud is helping the Home Depot with solutions to customers' small projects."
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Google Cloud Uses This 3-Step Marketing Strategy to Sell Complex Products. Here's How You Can Too
inc.com
5 ideas
·599 reads
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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Keep the copy short and simple
Now it's time to explain what the product does. The second and third sentences of Google's print ads explain how existing companies are using Google Cloud.
For example, Target is using Google Cloud technology to power its new Drive Up service. What does it mean for customer...
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