Using clichés

Clichés are a quick way to express familiar concepts. Because your brain heard the phrase many times, it knows the meaning without thinking about the writer's intention.

But the danger is that one cliché makes the rest of the writing seem lazy or low-quality and cause you to skim through the words. Nothing stands out because there is no way to differentiate the time you read the cliché from all the other times you've read it.