Clichés and the mental associations we make
For example:
Matt took the first sip, volunteering to be our guinea pig.
Matt took the first sip, volunteering to be our laboratory mouse.
In the first sentence, we don't visualise the guinea pig. It is only in the second sentence that we 'see' the scientist, the white coat, and the mouse. This is because we associate animal testing with rats and mice, not guinea pigs.
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