Sam Harris's Moral Landscape

Sam Harris, a popular neuro-scientist, proposed we move from an is to an ought by recognising that maximising our well-being is a universal factual goal:

"Let's assume there is only what *is*. Conscious minds experience the world through experiences. But some experiences suck. If you doubt this place your hand on a hot stove and report back."

Sam Harris however presuppose the goal of well-being. But that goal is mostly an *ought* disguised as an *is*, lacking a scientific definition and open to interpretation.