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Objectives and Key Results (OKR)
The Objective is qualitative, and the KR’s (most often three) are quantitative.
They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.
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Get Ready to Fail
OKRs aren’t just about hitting targets but about learning what you are really capable of. When missing a KR you've learned a ton about what works and what doesn't.
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Key Results
Key results take all that inspirational language and quantifies it.
You create them by asking a simple question “how would we know if we met our objective?”
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OKRs Part of Your Regular Rhythm
Often people fail ...
...because they set OKRs at the beginning of the quarter, and then forget about them until the end of the quarter.
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Objectives
Your objective defined in a single sentence should be:
- Qualitative and inspirational. The objective is designed to get people jumping out of bed in the morning with excitement.
- Time-bound. You want it to be a clear sprint toward a goal, doable in a month or a qua...
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Don't Change OKRs...
...halfway through your bounded time period.
Changing them dilutes focus, and keeping teams focused is the entire point of the OKR.
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OKRs Cascade
Much of the value in OKRs comes from the conversations on what matters, how it will be measured and what it means for the teams who are used to working from their own standards, apart from the business goals.
Individual OKRs are abou...
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KRs Should be Difficult, not Impossible
You are looking for a sweet spot where you are pushing yourself and your team to do bigger things, and where you have a 50/50 shot of failing.
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OKR (Objectives and Key Results)
The OKR (Objectives and Key Results) method helps you decide on and stick to a practical goal and then define what it would look like to have that goal completed.
For example, if you want to read a book a week, the Key Result would be reading 52 books a year, and the Objective can be to ...
OKRs Explained
OKRs provide a flexible hierarchy of objectives that cascade down through every team and individual. Everyone knows what to focus on. Everyone’s objectives are aligned.
Objectives are inspirational (qualitative) goals that communicate the business outcomes you’re looking to reach. They’re ...
Objectives & Key Results (OKRs) framework for goal setting
- Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
- Key Results – Based on objectives, the key results are almost always defined with a specific number.
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