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Objectives and Key Results (OKR)

Objectives and Key Results (OKR)

The Objective is qualitative, and the KR’s (most often three) are quantitative.

They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.

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...halfway through your bounded time period.

Changing them dilutes focus, and keeping teams focused is the entire point of the OKR.

Key results take all that inspirational language and quantifies it.

You create them by asking a simple question “how would we know if we met our objective?”

Your objective defined in a single sentence should be:

  • Qualitative and inspirational. The objective is designed to get people jumping out of bed in the morning with excitement.
  • Time-bound. You want it to be a clear sprint toward a goal, doable in a month or a qua...

Often people fail ...

...because they set OKRs at the beginning of the quarter, and then forget about them until the end of the quarter.

You are looking for a sweet spot where you are pushing yourself and your team to do bigger things, and where you have a 50/50 shot of failing.

OKRs aren’t just about hitting targets but about learning what you are really capable of. When missing a KR you've learned a ton about what works and what doesn't. 

Much of the value in OKRs comes from the conversations on what matters, how it will be measured and what it means for the teams who are used to working from their own standards, apart from the business goals.


Individual OKRs are abou...

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Personal OKRs are for your personal life, individual OKRs are for performance tracking at work.

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A lot has been said about avoiding the feature factory approach to product management. No one wants to work on a product as though they’re “sitting in a factory, cranking out features, and sending them down the line,” without knowing if they’re actually having any impact. It’s the definition of a...

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Whether you’re new to objectives and key results (OKRs) or just brushing up, this stash aims to help you feel more confident about driving your product team toward clear, measurable outcomes in 2021

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Creating Shared Success Measures

There are three steps in order to ensure progress toward a shared destination:

  1. Ensure that you have created an actual and shareable objective. Having a well-articulated stretgy will deliver value to the business.
  2. Define what success means to all of you. By doing so, you will ge...

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