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Start with an objective:
We all want things from life, but life wants things from us too.
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OKRs take big lofty goals, segment them into objectives, and then tie each of those objectives to actionable Key Results.
The Objective is the point on the horizon that you want to get to, and the Key Results are the measures that confirm to you that you’re making progr...
The Objective is qualitative, and the KR’s (most often three) are quantitative.
They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of...
A lot has been said about avoiding the feature factory approach to product management. No one wants to work on a product as though they’re “sitting in a factory, cranking out features, and sending them down the line,” without knowing if they’re actually having any impact. It’s the definition of a...
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Whether you’re new to objectives and key results (OKRs) or just brushing up, this stash aims to help you feel more confident about driving your product team toward clear, measurable outcomes in 2021
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