In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.
Great stories reveal a piece of yourself.
The story needs to have stakes without being necessarily significant.
Ask yourself: What gets you excited about what you’re talking about? Why do you care?
The experience shared should show how it changed you in some way.
Ask yourself: What change do you want to see in your audience?
Your theme or big idea is your editing tool.
Every single detail in your story should relate back to your big idea.