Purpose of storytelling

In the workplace, storytelling serves as an essential, powerful tool for effective communication.

It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.

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Leadership And Storytelling

Great stories reveal a piece of yourself.

Ask yourself:

  • What makes you care about the work that you do?
  • What part of you outside of your work is present inside of that world?
  • If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?

The story needs to have stakes without being necessarily significant.

Ask yourself: What gets you excited about what you’re talking about? Why do you care?

The experience shared should show how it changed you in some way.

Ask yourself: What change do you want to see in your audience?

Your theme or big idea is your editing tool.

Every single detail in your story should relate back to your big idea.

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