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Stripped-down rap with no melody is perfect for soundtracking viral TikTok videos; the trend of stripping out elements may expand widely into various categories of music and media.
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Live shopping , already extremely popular in China, is like Instagram Live meets the Home Shopping Network – influencers show-and-tell products live on social media, which have particular discounts and promotions o...
Fashion designers and retailers will create markedly different strategies for fashion that appears on the upper body, ie above “the Zoom line” compared with the bottom half of the body, which isn’t usually visible on screen...
Climate crises will increasingly force huge populations to relocate, causing strain over resource allocation, border issues, cult...
Consumer backlash against big tech has been heralded for years, but its widespread implementation finally seems likely. Mainstream awareness of the data power imbalance with big companies will make consumers happy to
You know how iPhone’s Face ID can trigger Apple Pay’s contactless payments? Now imagine this technology being available in many retail settings, and in various implementations outside of the Apple ecosystem.
Shrooms are the new weed, commercially speaking, as new firms and funds scramble to monetize psilocybin in advance of its extended clinical applications. Psychedelics as a class of drug...
More widespread adoption of blockchain technologies will affect the way people portray identities online. Protest movements will demand transparency from power, which will drive adoption of blockchain tech...
Spotify’s move toward mood-driven instead of genre-driven playlists has been successful to the point of suggesting that musical genres themselves will be increasingly outmoded in the coming years – or at l...
The relationship between enormous corporations whose resources increasingly dwarf actual countries and small countries in need of debt relief will lead to unusually baroque tax-evasion schemes and
Microsoft is reportedly introducing a “virtual commute” feature intended “to create mental bookends for the remote workday”. It is also partnering with the meditation app Headspace to add a new “emotional check-in feature”.
Besides being notoriously difficult for concentration and privacy, an airborne pandemic has lessened the appeal of cramming big groups of people shoulder to shoulder in a single roo...
Cities and suburbs are looking for places to downshift development and add urban greenery to compensate for rising C02 emissions. Especially if carbon sequestration is eventually monetized, this could have an impact on land us...
Perhaps unsurprisingly, global uncertainty has led to a boom in escapism , and all signs point to this continuing strongly into the next decade. Fantasy can and will take various forms, including long-form immersive gaming experiences, ...
More invasive procedures such as surgical facelifts will regain popularity – people are tired of paying over and over for fillers , which is more like a subscription model. Superusers say a surgical facelift is cheaper in the long run...
Remote work due to Covid-19 has exposed the inadequacies of compulsory office attendance; now that people are working from home, it will never go back to the way it used to be ; geographical requirements around talent acquisitions will l...
Forecasts say people will get increasingly excited about painfully spicy flavors, such as those found in ghost peppers and extra-strong chili sauces.
Immersive, photo realistic imagery in the form of Instagram-style filter layers will become widespread beyond just phones
As the pandemic has interrupted schooling for millions, new relationships to online learning will continue to flourish, in addition to trends like unschooling, which will penetrate new demographics (beyond the fringe). The weight of stud...
China’s status as an economic, political and cultural center will continue its meteoric rise. The US will continue its downward spiral.
Rising vegetarianism and the advancement of home cooking in the pandemic are two drivers for the rising excitement around these versatile fungi. (My firm Nemesis wrote a trend report las...
Like nutrition facts on food, listing carbon expenditures related to various products on their packaging or in marketing materials will become a norm. This could be used to
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design.
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TikTok has become a massive trend. Combined downloads on Apple App Store and Google Play have passed 2 billion. And there are over 500 million active users on the app every month.
Content on the platform consists of short 15 - 60 second user-recorded videos. TikTok even pr...
TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.
Once you start gaming, you’ll realize there’s a lot of jargon, slang, and acronyms floating around that you may have never heard before. You may wonder, are these actual words? Are they speaking Orcish or some other fantasy nerd language? Instead of widely known and easily digestible phrases like...
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