Clusters of Motivation for Sharing
- Status: we want to be up in the hierarchy & like to associate with winners or be the first in a new community.
- Identity Projection: show who we are and be vindicated in our identity. Aka "tribalism" or "confirmation bias"
- Being Helpful: feels good to be looked at as someone who is competent
- Safety: we want to be free from prejudice
- Order: putting order into chaos
- Novelty: we are attracted by things that are new enough to not be stale, but not too new to be strange
- Validation: we want to feel that we are smart.
- Voyeurism: it allows us to unite with others in common judgment
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