Why People Share: The Psychology Behind "Going Viral"
Curated from: nfx.com
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Viral Thinking: How to get users to share more
How to getbuaers to share more in a product:
As a pack animal, we’re constantly thinking about our status. We all worry about how sharing will make us look.
- Reduce the friction to sharing . Design your product so that it minimizes the effort and thinking required to share.
- Think about how to make your product broken unless people share . If they can’t get the utility that they want, they will look for ways to share.
- Make your language about the user, not about you .
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Clusters of Motivation for Sharing
- Status: we want to be up in the hierarchy & like to associate with winners or be the first in a new community.
- Identity Projection: show who we are and be vindicated in our identity. Aka "tribalism" or "confirmation bias"
- Being Helpful: feels good to be looked at as someone who is competent
- Safety: we want to be free from prejudice
- Order: putting order into chaos
- Novelty: we are attracted by things that are new enough to not be stale, but not too new to be strange
- Validation: we want to feel that we are smart.
- Voyeurism: it allows us to unite with others in common judgment
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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