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Good stories create hidden opportunities
Rory Sutherland stated that "It seems likely that the biggest progress in the next 50 years may come not from improvements in technology but in psychology and design thinking. Put simply, it’s easy to achieve massive improvements in perception at a fraction of the cost of equivalent improvements in reality."
Many ideas that have already been discovered could grow so much more if someone just explained them better.
88
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MORE IDEAS ON THIS
The best story wins
It is not the person who has the best idea or the right answer that wins. It is the person who tells the most compelling story that wins.
Many successes work this way. Tesla is worth seven times more than GM and Ford combined, not becaus...
116
769 reads
Stories get diverse people to focus on a single point
Stories can capture and direct attention.
Steven Spielberg said: "The most amazing thing for me is that every single person who sees a movie brings a whole set of unique experiences. But through careful manipulation and good storytelling, you can get everybody to clap ...
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405 reads
"The best arguments in the world won’t change a single person’s mind. The only thing that can do that is a good story."
RICHARD POWERS
98
734 reads
When a topic is complex, stories are like leverage
Stories can squeeze the full potential out of something with less effort.
Trying to explain something difficult with only facts and figures is often dead to the hearer. Part of what made Albert Einstein so talented was his imagination and ability to break...
87
358 reads
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