First, think about how you might explain a topic to your friend:

• What words and phrases would you use?
• How would you position your opinion?
• What tidbits or examples would you lean on to get your point across?

For example, instead of writing, “Here are six homemade dog treat recipes,” you could say, “Let’s look at six different homemade dog treat recipes because, let’s be honest, our four-legged friends deserve a variety of treats.”

In the wise words of Sonia Simone :

“When you write content and copy, your most important job is that of Chief Empathy Officer for your audience.”

Empathy helps you figuratively rea...