How to Win New Readers with a Single Blog Post - Copyblogger - Deepstash

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Write like you speak

Write like you speak

First, think about how you might explain a topic to your friend:

  • What words and phrases would you use?
  • How would you position your opinion?
  • What tidbits or examples would you lean on to get your point across?

For example, instead of writing, “Here are six homemade dog treat recipes,” you could say, “Let’s look at six different homemade dog treat recipes because, let’s be honest, our four-legged friends deserve a variety of treats.”

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Paint a picture with figures of speech

Paint a picture with figures of speech

1. Metaphors are workhorses of description that intrigue your audience and help you win new readers. They allow you to paint a picture beyond corresponding adjectives and nouns.

For example, “A freshly paved tar road enveloped the night sky” is far more vivid to read than “the night sky was dark,” right?

2. A simile is when you compare two, unlike things using “like” or “as.”

For example, "That puppy is as cute as a button."

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Be empathetic

Be empathetic

In the wise words of Sonia Simone :

“When you write content and copy, your most important job is that of Chief Empathy Officer for your audience.”

Empathy helps you figuratively reach out from the page and say:

“I understand your problem or concern, dear reader, now, let me show you what to do about it.”

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Lose neither your personality nor your reader

Lose neither your personality nor your reader

Most people are short on time and attention. That means you only get one chance to capture their hearts and win new readers.

By injecting details and your personality into your writing, you’re able to open the door to connect with your readers and encourage them to stick with you.

But while your writing voice is important, make sure your readers can still find themselves in your words.

After all, it's not about you. It's about them.

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CURATED BY

heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Sometimes, I tweet about Marketing. 👉

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