How to Win New Readers with a Single Blog Post - Copyblogger - Deepstash

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How to Win New Readers with a Single Blog Post - Copyblogger

copyblogger.com

Write like you speak

First, think about how you might explain a topic to your friend:

  • What words and phrases would you use?
  • How would you position your opinion?
  • What tidbits or examples would you lean on to get your point across?

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Paint a picture with figures of speech

1. Metaphors are workhorses of description that intrigue your audience and help you win new readers. They allow you to paint a picture beyond corresponding adjectives and nouns.

For example, “A freshly paved tar road enveloped the night sky” is far more vivid to read than “the night sky was...

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Be empathetic

In the wise words of Sonia Simone :

“When you write content and copy, your most important job is that of Chief Empathy Officer for your audience.”

Empathy helps you figuratively rea...

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Lose neither your personality nor your reader

Most people are short on time and attention. That means you only get one chance to capture their hearts and win new readers.

By injecting details and your personality into your writing, you’re able to open the door to connect with your readers and encourage...

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