How to Win New Readers with a Single Blog Post - Copyblogger

First, think about how you might explain a topic to your friend:

• What words and phrases would you use?
• How would you position your opinion?
• What tidbits or examples would you lean on to get your point across?

For example, instead of writing, “Here are six homemade dog treat recipes,” you could say, “Let’s look at six different homemade dog treat recipes because, let’s be honest, our four-legged friends deserve a variety of treats.”

1. Metaphors are workhorses of description that intrigue your audience and help you win new readers. They allow you to paint a picture beyond corresponding adjectives and nouns.

For example, “A freshly paved tar road enveloped the night sky” is far more vivid to read than “the night sky was dark,” right?

2. A simile is when you compare two, unlike things using “like” or “as.”

For example, "That puppy is as cute as a button."