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Be empathetic
In the wise words of Sonia Simone :
“When you write content and copy, your most important job is that of Chief Empathy Officer for your audience.”
Empathy helps you figuratively reach out from the page and say:
“I understand your problem or concern, dear reader, now, let me show you what to do about it.”
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Lose neither your personality nor your reader
Most people are short on time and attention. That means you only get one chance to capture their hearts and win new readers.
By injecting details and your personality into your writing, you’re able to open the door to connect with your readers and encourage...
27
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Write like you speak
First, think about how you might explain a topic to your friend:
- What words and phrases would you use?
- How would you position your opinion?
- What tidbits or examples would you lean on to get your point across?
32
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Paint a picture with figures of speech
1. Metaphors are workhorses of description that intrigue your audience and help you win new readers. They allow you to paint a picture beyond corresponding adjectives and nouns.
For example, “A freshly paved tar road enveloped the night sky” is far more vivid to read than “the night sky was...
29
71 reads
CURATED FROM
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design.
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#3-#4
- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
- ...
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