1. Relatable backstory - Deepstash
The Power of Storytelling

Learn more about career with this collection

How to use storytelling to connect with others

The psychology behind storytelling

How to craft compelling stories

The Power of Storytelling

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1. Relatable backstory

The first tactic that contrepreneurs will often use is to tell you a “rags to riches” backstory.

For example, many people selling “get rich quick schemes” will talk about how they struggled with their own finances in the past.

This is an effective marketing tactic because it builds an instant connection between the seller and their victim, and how they are the best person to help them overcome the challenge.

6

27 reads

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2. Personal success story

Success in the contrepreneur world is often demonstrated with expensive sports cars , mansions, private jets, and an entourage of gorgeous models.

This works because of a concept called “wishful identification.

These “success stories” are lies. Fake gurus have been caught renting mans...

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23 reads

3. Promise extraordinary results

Once the contrepreneur has demonstrated that they were once just like you, it’s time for a product pitch that promises extraordinary, unrealistic results.

Want to quit your job and make a million dollars this month instead? Buy my product.

Want to lose 50 pounds in three weeks? Pull ...

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19 reads

Contrepeneurs (Aka fake Gurus)

If you’ve spent any time online in the last decade, you’ve likely seen an ad that promises to teach you the “shortcut” to getting rich, losing weight, or attracting the mate of your dreams.

These “free” events are nothing more than a sales pitch in disguise.

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49 reads

5. Heavily discounted product

When they pitch their product, contrepreneurs will dramatically inflate their product price so that they can offer what appears to be a massive discount.

This is a sales tactic called “price anchoring.”

The idea is to make your prospect believe that the product you are selling is wort...

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18 reads

Takeaways

The Contrepreneur Formula uses a set of psychological tricks to sell scams to people who are desperate or disadvantaged.

The point at which marketers and entrepreneurs cross the line into contrepreneur territory is when they start creating false success stories, promising results they canno...

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17 reads

6. Time and availability limits

The final piece of the Contrepreneur Formula is time and availability limits.

Most people will wait to make a purchasing decision until something forces their hand.

Putting a countdown timer on a special discount, bonus, or claiming that there are only 50 spots available in your progr...

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17 reads

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