5. Heavily discounted product
When they pitch their product, contrepreneurs will dramatically inflate their product price so that they can offer what appears to be a massive discount.
This is a sales tactic called “price anchoring.”
The idea is to make your prospect believe that the product you are selling is worth a very high price.
People naturally feel compelled to take advantage of discounts out of fear that they may have to pay more to get the same product later.
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