Learn more about career with this collection
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
5. Heavily discounted product
When they pitch their product, contrepreneurs will dramatically inflate their product price so that they can offer what appears to be a massive discount.
This is a sales tactic called “price anchoring.”
The idea is to make your prospect believe that the product you are selling is worth a very high price.
People naturally feel compelled to take advantage of discounts out of fear that they may have to pay more to get the same product later.
6
18 reads
MORE IDEAS ON THIS
2. Personal success story
Success in the contrepreneur world is often demonstrated with expensive sports cars , mansions, private jets, and an entourage of gorgeous models.
This works because of a concept called “wishful identification.
These “success stories” are lies. Fake gurus have been caught renting mans...
6
24 reads
3. Promise extraordinary results
Once the contrepreneur has demonstrated that they were once just like you, it’s time for a product pitch that promises extraordinary, unrealistic results.
Want to quit your job and make a million dollars this month instead? Buy my product.
Want to lose 50 pounds in three weeks? Pull ...
6
20 reads
Contrepeneurs (Aka fake Gurus)
If you’ve spent any time online in the last decade, you’ve likely seen an ad that promises to teach you the “shortcut” to getting rich, losing weight, or attracting the mate of your dreams.
These “free” events are nothing more than a sales pitch in disguise.
6
50 reads
1. Relatable backstory
The first tactic that contrepreneurs will often use is to tell you a “rags to riches” backstory.
For example, many people selling “get rich quick schemes” will talk about how they struggled with their own finances in the past.
This is an effective marketing tactic because it builds a...
6
28 reads
Takeaways
The Contrepreneur Formula uses a set of psychological tricks to sell scams to people who are desperate or disadvantaged.
The point at which marketers and entrepreneurs cross the line into contrepreneur territory is when they start creating false success stories, promising results they canno...
6
17 reads
6. Time and availability limits
The final piece of the Contrepreneur Formula is time and availability limits.
Most people will wait to make a purchasing decision until something forces their hand.
Putting a countdown timer on a special discount, bonus, or claiming that there are only 50 spots available in your progr...
6
17 reads
Related collections
Other curated ideas on this topic:
Black Friday and retail spending
- Retailers may spend an entire year planning their Black Friday sales. They use this event as their chance to offer special prices on overstock inventory and discounts on seasonal items, such as typical holiday gifts.
- Retailers also offer significant discoun...
2. Value Determines Price And Costs Are A Choice
With value being in the eyes (and experience) of the consumer, the price they are asked to pay must be (much) lower. The entrepreneur’s job is to figure out at what price their product is attractive, and then choose a cost structure that allows for profit. In other words, the price is a
The Possibility of Sleeping too much
- There is some evidence that suggests that if you sleep excessively, your risk of mortality increases, but it remains controversial.
- Teenagers naturally have a delay in their sleep phase because the production of the hormone melatonin (which aids sleep) gets released later as a produ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates