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What makes Obama's speeches memorable

What makes Obama's speeches memorable
  1. Transcendence. By using concrete and tangible language, he can transport audiences to another place and actually paint a portrait that they can see in their minds’ eye.
  2. Repetition. Used artfully, it helps to clearly emphasize one idea and make it memorable.  
  3. Gestures and voice. He uses gestures to punctuate nearly every sentence. He also uses his voice effectively: He slows it down, lowers his volume, and pauses for impact. 

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Voice as an important tool

Your voice influences the impact of your speech and can make or break its success. 
With some guidance, you can learn to use your voice to increase your power and persuasiveness in any conversation or speech that you give.

We need to find our purpose before we start to write our speech, deciding if we want to entertain, inform, inspire or persuade the audience.

Our talk has to be relevant, engaging and purposeful, and we may find that some of the interesting, funny or even meaningful stuff can be discarded without losing out on the main message.