![Barack Obama: A Master Class in Public Speaking [Video]](/_next/image?url=https%3A%2F%2Fd3t70bohx4vuj7.cloudfront.net%2FIiwKxMxJnxs1E1mFyAvKLRU4WqskcAReSI89W2sR6F8%2Fresize%3Afill%3A600%3A0%2Fgravity%3Asm%2Fquality%3A90%2FaHR0cHM6Ly9pbWFnZXMudW5zcGxhc2guY29tL3Bob3RvLTE1NjExMzMyMTEtNjA2N2ZjOGU3MzQ4P2Nyb3A9ZW50cm9weSZjcz10aW55c3JnYiZmaXQ9bWF4JmZtPWpwZyZpeGlkPU1ud3hNRGN4TVRWOE1Id3hmSE5sWVhKamFId3hmSHhDWVhKaFkyc2xNakJQWW1GdFlTVXpRU1V5TUVFbE1qQk5ZWE4wWlhJbE1qQkRiR0Z6Y3lVeU1HbHVKVEl3VUhWaWJHbGpKVEl3VTNCbFlXdHBibWNsTWpBbE5VSldhV1JsYnlVMVJIeGxibnd3Zkh4OGZERTJOamcyTnpjd01ERSZpeGxpYj1yYi00LjAuMyZxPTgwJnc9NDAw&w=3840&q=75)
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What makes Obama's speeches memorable
- Transcendence. By using concrete and tangible language, he can transport audiences to another place and actually paint a portrait that they can see in their minds’ eye.
- Repetition. Used artfully, it helps to clearly emphasize one idea and make it memorable.
- Gestures and voice. He uses gestures to punctuate nearly every sentence. He also uses his voice effectively: He slows it down, lowers his volume, and pauses for impact.
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