The shadow is part of the unconscious mind, made up of our repressed ideas, desires, weaknesses, shortcomings and instincts. In our attempt to portray a certain persona, we create this shadow, our cache of envy, greed, prejudice, hate and violence.

It is a darker side of o...

The persona is a kind of behavioural mask. It is the way we present ourselves in social groups and situations. Right from our childhood, we are taught to behave in a certain way to fit the expectations and norms of society. It suppresses all our primitive urges, impulses and feel...

Carl Jung rejected the theory of ‘tabula rasa’ which asserts that the human mind is completely blank at birth, ready to be programmed with life experiences and education. The human mind retains its fundamental biological aspects, the primordial images that provide a basic foundation for the indiv...

The Anima (female) or the Animus (male) are the sex and gender identities/roles that behave like Yin-Yang. The male and female energies are a balance influencing one another at all times. The Animus represents the male aspect in females, while the Anima is the female aspect in ma...

Introduced by Swiss psychiatrist Carl Jung, archetypes represent universal patterns and visuals that form the collective unconsciousness.

He identified four main archetypes: The Persona, The Shadow, The Animus, and The Self. These archetypes are not inferred directly, but by looki...