The persona is a kind of behavioural mask. It is the way we present ourselves in social groups and situations. Right from our childhood, we are taught to behave in a certain way to fit the expectations and norms of society. It suppresses all our primitive urges, impulses and feel...

Individual or personal unconscious is part of the three components of the human psyche, apart from the ego and the collective unconscious.

The ego represents the consciousness and the personal unconscious contains suppressed and repressed memories.

Carl Jung rejected the theory of ‘tabula rasa’ which asserts that the human mind is completely blank at birth, ready to be programmed with life experiences and education. The human mind retains its fundamental biological aspects, the primordial images that provide a basic foundation for the indiv...

Introduced by Swiss psychiatrist Carl Jung, archetypes represent universal patterns and visuals that form the collective unconsciousness.

He identified four main archetypes: The Persona, The Shadow, The Animus, and The Self. These archetypes are not inferred directly, but by looki...

The Anima (female) or the Animus (male) are the sex and gender identities/roles that behave like Yin-Yang. The male and female energies are a balance influencing one another at all times. The Animus represents the male aspect in females, while the Anima is the female aspect in ma...