The problem with blind measurement - Deepstash

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The problem with blind measurement

Blind measurement can lead to problems at the individual, corporate, and societal levels.

  • The wrong metrics can cause unintended consequences. For example, when the British government offered a bounty for every dead cobra in Delhi, enterprising started breeding cobra snakes to get the prize, leading to more cobras.
  • People are more than numbers. Much of a company's success relies on human factors that are sometimes impossible to measure, such as enthusiasm.
  • When a measure becomes a target, it ceases to be a good measure. When a goal is set, measures can distort incentives.

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MORE IDEAS FROM THE SAME ARTICLE

"What gets measured gets managed" is not only erroneously attributed to famous management consultant Peter Drucker, but it is also flawed.

While businesses do need metrics to measure their performance, performance indicators do not fit perfectly with a specific metric and should not be artificially forced to fit a measurement model.

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