DIY Guide to Category Design

Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.

Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...

1. When you start a category of your own, you're basically designing your own space. You're not just another game player, you're the innovator of that space. You define it and set the rules of the game. This tactic enables you to attract the perfect audience and get to know your customers befo...

If you can't be first in a category, set up a new category you can be first in.

When you launch a new product, ask what category this product is first in. This is contrary to classic marketing thinking, which is about getting people to prefer your brand. D...