Option - Deepstash
The Philosophy Of Alan Watts

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The Philosophy Of Alan Watts

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Option

An Option is the ability to take a predefined action for a fixed period of time in exchange for a fee. Options are all around us: movie or concert tickets, coupons, retainers, and licensing rights. In exchange for a fee, the purchaser has the right to take some specific action—attend the show, purchase an asset, or buy a financial security at a particular price—before the deadline.

In order to provide value via Options, you must:

  • Identify some action people might want to take in the future.
  • Offer potential buyers the right to take that action before a specified deadline.
  • Convince potential buyers that the Option is worth the asking price.
  • Enforce the specified deadline on taking action.

541

608 reads

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Product

A Product is a tangible form of value. To run a Product-oriented business, you must:

  • Create some sort of tangible item that people want.
  • Produce that item as inexpensively as possible while maintaining an acceptable level of quality.
  • Sell as many units as possible for a...

570

2.66K reads

Twelve Standard Forms of Value

Economic Value usually takes on one of twelve standard forms:

  • Product
  • Service
  • Shared Resource
  • Subscription
  • Resale

616

5.41K reads

Capital

Capital is the purchase of an ownership stake in a business. For parties that have resources to allocate, providing Capital is a way to help owners of new or existing businesses expand or enter new markets.

In order to provide value via Capital, you must:

  • Have a ...

534

652 reads

Agency

Agency involves the marketing and sale of an asset you don’t own. Instead of producing value by yourself, you team up with someone else who has value to offer, then work to find a purchaser. In exchange for establishing a new relationship between your source and a buyer, you earn...

539

884 reads

Resale

Resale is the acquisition of an asset from a wholesale seller, followed by the sale of that asset to a retail buyer at a higher price.

In order to provide value as a reseller, you must:

  • Purchase a product as inexpensively as possible.
  • Keep the product in ...

539

1.15K reads

Audience Aggregation

Audience Aggregation revolves around collecting the attention of a group of people with similar characteristics, then selling access to that audience to a third party.

In order to provide value via Audience Aggregation, you must:

  1. Identify a group of people with c...

542

740 reads

Subscription

A Subscription program provides predefined benefits on an ongoing basis in exchange for a recurring fee. The actual benefits provided can be tangible or intangible—the key differences are (a) the expectation of additional value to be provided in the future and (b) th...

545

952 reads

Lease

A Lease involves acquiring an asset, followed by allowing another person to use that asset for a predefined amount of time in exchange for a fee. The asset can be pretty much anything: cars, boats, houses, DVDs. As long as an asset is durable enough to survive rental to another p...

537

643 reads

Loan

A Loan involves an agreement to let the borrower use a certain amount of resources for a certain period of time. In exchange, the borrower must pay the lender a series of payments over a predefined period of time, which is equal to the original loan plus a predefined interest rat...

532

609 reads

Insurance

Insurance involves the transfer of risk from the purchaser to the seller. In exchange for taking on the risk of some specific bad thing happening to the policyholder, the policy holder agrees to give the insurer a predefined series of payments. If the bad thing actually happens, ...

536

600 reads

Service

A Service involves helping or assisting someone in exchange for a fee. To create value via Services, you must be able to provide some type of benefit to the user.

In order to create a successful Service, your business must:

  1. Have employees capable of skill or abil...

553

1.83K reads

Shared Resource

A Shared Resource is a durable asset that can be used by many people. Shared Resources allow you to create the asset once, then charge your customers for its use.

In order to create a successful Shared Resource, you must:

  1. Create an asset people want to have acces...

544

1.5K reads

Related collections

More like this

Definition and application

Definition and application

Options are conditional derivative contracts that allow buyers of the contracts (option holders) to buy or sell a security at a chosen price. Option buyers are charged an amount called a "premium" by the sellers for such a right. S...

Save Money On Food

Save Money On Food

  • Cook large batches of food, freeze for later meals and take some for lunch at work.
  • Reduce or stop eating out or getting take-out. Instead, find options to make dining at home more convenient.
  • Buy non-perishable items in bulk and use coupons

Create perceived value

Keep in mind that perceived value often has little to do with your product’s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:

  • Play up the exclusivity of your p...

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