Too polished, plastic visuals dominate some social feeds. Stand out with visuals showing authentic situations and emotions. Your audience will be better able to associate themselves with your brand.
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This animation technique goes frame by frame to illustrate a moving object – using up to 30 images for a one-second video. A relatively fresh format for visual content marketing, production can be faster and cheaper compared to other video types. This example comes from watch manufacturer Bamford.
Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning. It’s also helpful to facilitate understanding for difficult topics like machine learning, as illustrated in this scrolling piece . (Since we can’t recreate the scrolling effect, these two images reflect two subsequent screens in the scrollytelling.)
Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example , Socialinsider partnered with Bannersnack to illustrate its finding on Instagram carousel posts and they presented the results in their own carousel.
Flat lay photography involves shooting from above items on a flat surface. Some might say they are basic and overused, especially on Instagram and Pinterest. However, done well, it can tell a story or create a vibe. This example is one my company, Everypixel, created.
In their videos, Dior reveals how their clothes are made. These stories highlight the uniqueness of a luxury brand while reaching a wider audience.
Easy to create and catch attention with small details, collages are effective. They also can be a way to create a new visual by using images or videos you already have (or have access to.)
Bob Ross was a legend in his own right. Authentic as could be, his show was less about talking and more about finding happiness in the little things.
If you think of that statement as the main purpose that your content needs to fulfill, you will understand that content marketing is not about fancy tools but about little details that make a huge difference.
Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel.
❤️ Brainstash Inc.