Veronica Roth: Go to your readers

Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group. 

Retailers will also prefer it if th...

If you never get rejected, you may be living too far inside your comfort zone. 

You can’t be sure you’re pushing yourself to your limits until you get turned down every now and then. When you get rejected for a project, passed up for a job, or turned down by a friend, you’ll know ...

Prioritizing your tasks in such a way that makes all the forthcoming tasks easier.

1. Ask yourself ‘What is the one thing that needs to be done which will make everything else easier or unnecessary?’
2. Make a list of the essential tasks using the question above and then ...