Takeaway: Your website should visually give readers a taste of your book.

Lesley M. M. Blume: Transport readers into the world of your book

Takeaway: Make your site interactive for engagement and retention.

J.K. Rowling: Add a social element

Takeaway: Give readers a free sample of your book.

Brent Jones: Use a lead magnet

Takeaway: A little bit of movement goes a long way.Upon first glance at the homepage of Miquel Reina's author website, nothing appears out of the ordinary... until the first image begins to change.&nbsp;

Miquel Reina: Bring your site to life

Takeaway: Don’t use all the colors in the rainbow if you don’t want to distract visitors.

Anthony Horowitz: Be selective in your use of color

Takeaway: Your website should be an extension of your author brand.

Megan McDonald: Brand your site

Takeaway: Keep it simple.

Jon Krakauer: Negative space is your friend

Takeaway: Make sure you’re visible to your target market.f you have written your novel for a certain market, then you correspondingly want to ensure you are putting your book and yourself out there in a way that is accessible to that market.

Veronica Roth: Go to your readers

Pro tip: Keep site speed in mind! On the technical side, a simple setup will help your site load faster. Heavy images will slow a site down and frustrate visitors.&nbsp;Takeaway: Promote your book.

1. David Sedaris: Put your book front and center

Takeaway: Give people a reason to come back.Something as simple as an up-to-date Twitter feed or a list of upcoming events can keep your website feeling fresh and show that you’re committed to interacting with your readers. If you're able to blog regularly, all the better!

Austin Kleon: Keep your website up-to-date

Takeaway: Playing hard to get is not a wise move for an indie author.

Nicole Dieker: Make it clear how to reach you

Takeaway: Know when to break the rules.Upon first glance at Gary’s website, you might think, “Well, that’s zany.” But whether you realize it or not, two concrete goals have been achieved: (1) the website has left an impression that’s on-point with the author’s brand, and (2) it's given you an idea of what Gary’s writing is like.

Gary Shteyngart: Give it a personal touch

Takeaway: Offer a little something extra.Gretchen Rubin has done this by devoting whole pages of her sites to tips-filled listicles, “revealing” quizzes, <a href="https://blog.reedsy.com/writing-podcasts/">podcasts</a>, and resources for applying her methods for a happy life

Gretchen Rubin: Make your website a "place to be"

Ready to enhance your online presence? Check out these thirteen author websites for tips on best marketing practices, and then make them work for you!

Anthony Horowitz: Be selective in your use of color

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