Based on the only things we can be certain of – what has happened in our lives in the past – we weave a narrative that makes sense and expect that the future simply must unfold this way. For example, imagine you’re a turkey and for years you live on a farm, get to roam free every day and are fed great food by a farmer. Why would you expect anything to change? But if tomorrow’s Thanksgiving, you’re just 24 hours away from getting killed, stuffed and roasted.
MORE IDEAS FROM THEBOOK
In Extremistan environments, there can be wild randomness and extreme deviations. Typically, there’re no physical constraints and no known upper/lower limits (e.g. knowledge, financial markets, e-book sales, social media “likes”). Thus, the outliers can make a big difference—if you add the net worth of Jeff Bezos or Bill Gates to a group of 1,000 people, it will drastically shift the average.
The author calls an even a "Black Swan" if it's unpredictable not because it's random, but because our outlook on what's possible was too narrow. Imagine you’d known about the 9/11 attacks in advance. You wouldn’t have been surprised. In some cases, a Black Swan is only a tragedy for a single person. However, often it affects entire societies. Just think of Copernicus’s discovery that the sun is the center of the universe, not the earth, or when Armstrong set foot on the moon.
Black Swans are not inconsequential anomalies, but a significant phenomenon that shapes the very world we live in. Many historical events that drastically impacted our socities and lives were actually Black Swan events. These incluse the 2 world wars, the fall of the Berlin Wall, the 11 Sep 2001 terrorist attacks, the rise of the Internet or the 2019-2020 Covid pandemic.
In all these cases, no one could've predicted the events in advance.
For thousands of years, it was widely believed that all swans were white. Then in 1697, a Dutch explorer Willem de Vlamingh discovered black swans in Australia, debunking this universal “truth” overnight. The term “Black Swan” has since been used to describe the occurrence of a seemingly-impossible event.
• In Mediocristan environments, there’s a limit to the amount of randomness or deviation from the average. Inequalities exist, but they’re mild or controlled. Usually, there’re some physical constraints (e.g. height, weight, running speed) which limit the amount of variability. For example, if you add the tallest or heaviest man in history to a sample size of 1,000 people, the outlier won’t make a real difference to the average.
Another fallacy Taleb describes is called the ludic fallacy. This one explains why we do such bad jobs at getting the right insurance policy, for example.
When faced with the task to assess risk in the real world, we usually try to imagine the risk like a game, where there’s a set of rules and probabilities that we can determine up front, in order to then make the right decision.
Taleb identifies 3 key features of Black Swans:
• Rarity: Black Swans are outliers that can’t be reasonably expected to happen based on past events.
• They have a profound impact on our society/world.
• Retrospective predictability: Although the events are unpredictable, humans tend to explain them on hindsight as if they could be perfectly understood and predicted.
Going from one to n is just a start of another new business which is already existing in the market. You are building something which is not unique, which is not something people can say 'okay this is something new in the market'.Its just another service from another brand.
Going from zero to one is a process where you have unique idea which was never build, never used. You make something new that gives value to people.You start something which can overcome some large and real world problems.
The book draws on Thiel's experience as a co-founder of PayPal and Palantir, investor in hundreds of startups, including Facebook and SpaceX. Thiel cautions the book offers no formula for success. Such a formula cannot exist as every innovation is new and unique.
The most powerful pattern he has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.
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