If having a morally good true self is core to our identity, then acting immorally isn’t just doing the wrong thing—it threatens our sense of identity and causes a lot of distress.
In response, some people might respond to the distress by denying that they're acting immorally and getting defensive. Others might rush out to do a good deed to reestablish their goodness. These two responses are called moral credentialing and moral cleansing.
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People that believe that they have a morally good true self care about morality as core to their identity. If they then behave immorally, it threatens the sense of their identity.
People might respond to the threat by denying that they're acting immorally ...
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