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About confirmation bias

We automatically search and take into consideration only information that confirms our point of view.

A rooted form of confirmation bias is self-serving bias, meaning the tendency to explain ourselves the good results through our positive nature and the negative results through the hostile context. And vice versa.

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How can you counteract confirmation bias

  1. Actively seek information that contradicts our position. It’s useful to bring to the decision table someone who will play the role of devil’s advocate, same as in group thinking.
  2. Put neutral questions when asking for advice or doing market research (...

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We're biased towards what we like

A study led by Dan Kahan (2017) shows that we know how to identify a mistake in the design of an experiment, when research is about a hand cream (a neutral subject), but not when the experiment confirms the need for greater control of firearms (ias long as we are great supporters of this public p...

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radu_atanasiu

I teach Thinking and Deciding in Business for multiple schools in Romania and abroad. On top of that, I am an angel investor, a trainer and I run marathons, often dressed as Mickey Mouse.

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Confirmation Bias

Confirmation Bias

Is our tendency to cherry-pick information that confirms our existing beliefs or ideas.

To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view. And we manage to find that evidence that confirms what we want to believe. 

How Confirmation Bias Influences Our Communication

  • When we confront new information, we interpret it to support our existing beliefs. Any thought or discussion that confirms our prejudice and thought patterns seems appealing to us and is known as confirmation bias.
  • When we try to argue our case (because of course, we are r...

Biases That Influence Us Subconsciously

  • Bias from mere association seeing situations as identical because they seem similar.
  • Self-serving bias: Overly positive view of our abilities and future.
  • Confirmation bias: Looking for evidence that confirms our actions and b...

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