The Power Of Storytelling - Deepstash
The Power Of Storytelling

The Power Of Storytelling

Stories makes us think and feel and are an essential drivers of change for humans.

Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses and individuals who master storytelling have more opportunities to stand out, spread messages, and make change through storytelling.

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MORE IDEAS FROM This Will Be The #1 Business Skill Of The Next 5 Years

Workers and Leaders Need To Tell Good Stories

As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.

Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.” 

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“Those who tell the stories rule the world.”

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Businesses Need To Tell Good Stories

Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.

As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.

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RELATED IDEA

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
  • Drives Organizational Change. Leverage emotional navigational stakes like fear, uncertainty or the prospect of change to greatest advantage.

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Storytelling and Social Impact

The ability to tell a compelling and evocative story is a critical part of our work, especially if it is related to creating a social impact.

Communicating with clients, potential donors, bank loan officials, remote co-workers, and supervisors can benefit from effective storytelling.

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