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As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy leaders tell stories to inspire and motivate us as they understand that “what you say” is often moot compared to “how you say it.”
Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.
As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the defining characteristic among the successful ones will be the ability to not just spew content, but to craft compelling stories.
Stories makes us think and feel and are an essential drivers of change for humans.
Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses and individuals who master storytelling have more opportunities to stand out, spread messages, and make change through storytelling.
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Astrology is currently enjoying a broad cultural acceptance through the Internet. It is a content business as well as a traditional spiritual practice.
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The rise of astrology is explained as a result of the decline of organized religion and the insecurity of the economy and politics.
People want some stability in a world of chaos where they wonder what is going on in their lives.
At the center of astrology is the pattern of a person’s life that corresponds to the planetary pattern at the moment of his birth.
Astrology has helped people decide when to plant crops or go to war. It is used to predict a person's life and interpret his character. For some, astrology can explain everything, from earthquakes to the rise of social media.
One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
Consider utilizing the exercise below to help develop a positive story: