Make an excellent first impression: the subject line

Use your email subject line appropriately. It is the headline for your email. And a headline’s job is to make sure the body gets read. For this, it needs to be short, direct, powerful, and specific.

These types of emails (with the entire email is a sentence in the subject line, with no email body, just the signature)are usually sent by a very direct person, that either feels very busy or that the problem can't be solved simply in an email, so it's too much for them to go into it all.

• Almost half the emails are not opened due to their subject line alone.
• The subject line has to be short, preferably four words to have a better response rate.
• Avoid writing ‘follow up’ or ‘checking in’ in the subject line as it ca...