Less is more.
Famous architect Ludwig Mies van der Rohe, who is considered one of the pioneers of modernist architecture, always kept repeating this aphorism to whoever would hear him: less is more.
His approach was to arrange the necessary components of a building to create an impression of extreme simplicity, sometimes repurposing some elements so they would serve several purposes.
Digital marketing at Merkle, a dentsu company. Invested in the symbiosis of marketing, psychology, and design. Sometimes, I tweet about Marketing. 👉
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