Simplify, then add lightness. - Deepstash

Simplify, then add lightness.

Simplify, then add lightness.

Simplify, then add lightness.

One of the leaders of the minimalist movements, Colin Chapman, the founder of Lotus Cars, urged his designers to “Simplify, then add lightness.” Designer of the world’s first ever stressed monocoque racing car, built with an entire chassis in aluminium sheet, Colin Chapman strived to use as few parts as possible in his cars.

Today, many product designers still use the magic of subtraction to innovate.

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CURATED BY

heisenberg

Digital marketing at Merkle, a dentsu company. Invested in the symbiosis of marketing, psychology, and design. Sometimes, I tweet about Marketing. 👉

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