Simplify, then add lightness.
One of the leaders of the minimalist movements, Colin Chapman, the founder of Lotus Cars, urged his designers to “Simplify, then add lightness.” Designer of the world’s first ever stressed monocoque racing car, built with an entire chassis in aluminium sheet, Colin Chapman strived to use as few parts as possible in his cars.
Today, many product designers still use the magic of subtraction to innovate.
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The power of simplicity: how to manage our complexity bias - Ness Labs
nesslabs.com
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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