In Living with Complexity , Professor Donald Arthur Norman wrote: “When things are too simple, they are also viewed as dull and uneventful. Psychologists have demonstrated that people prefer a middle level of complexity: too simple and we are bored, too complex and we are confused."
"Moreover, the ideal level of complexity is a moving target, because the more expert we become at any subject, the more complexity we prefer.”
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The power of simplicity: how to manage our complexity bias - Ness Labs
nesslabs.com
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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While simplicity can lead to innovative thinking, complexity is often used to impress rather than to help.
Complexity is not all bad. Some complexity is desirable. When things are too simple, it is often boring. The ideal level of complexity is a moving target - the more e...
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