Jonah Berger is a marketing professor and world-renowned expert on word of mouth marketing, consumer behavior, and virality.
In Contagious , he shares why certain products, campaigns, and articles catch on and go viral while others don’t.
The book presents a 6-step framework to create brands and messages that are worth sharing.
286
1.51K reads
CURATED FROM
IDEAS CURATED BY
Being an INFJ... " Every soul has to taste death' one day, so be kind to everyone, even when he's your enemy "
The idea is part of this collection:
Learn more about communication with this collection
How to ask open-ended questions
How to avoid awkward silences
How to show interest in others
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates