"Contagious" by John Berger - Deepstash
"Contagious" by John Berger

"Contagious" by John Berger

Jonah Berger is a marketing professor and world-renowned expert on word of mouth marketing, consumer behavior, and virality.

In Contagious , he shares why certain products, campaigns, and articles catch on and go viral while others don’t.

The book presents a 6-step framework to create brands and messages that are worth sharing.

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