Jonah Berger is a marketing professor and world-renowned expert on word of mouth marketing, consumer behavior, and virality.

In Contagious , he shares why certain products, campaigns, and articles catch on and go viral while others don’t.

The book presents a 6-step framework to create brands and messages that are worth sharing.

Launch is a step-by-step blueprint to creating an irresistible offer and making sure people actually buy your products—a must-read for anyone preparing to sell a digital product.

Jeff Walker doesn’t only share what you need to do but also why. That might sound redundant, but the why will make sure you apply the right strategies over and over again.

His Smart Passive Income podcast was downloaded more than 60 million times and helped tens of thousands of creators build their own thing.

In Superfans , Flynn shares his proven path to turning a casual audience into raving fans.

The book is packed with actionable advice and exercises on gaining trust, activating your audience, and building a movement around your business.

In Copywriting Secrets, he presents all the insights and formulas you need. You’ll learn how to write better copy and understand why people buy (or don’t buy) products online.

Copywriting Sectres is not a book on how to write better sales copy; it’s the book that will help you go from zero to hero in copywriting.

Russell Brunson is the co-founder of Clickfunnels, an online tool that helps digital entrepreneurs build high-converting funnels and sales pages.

In Dotcom Secrets , Brunson shares pretty much anything you need to know about building and scaling an online business.

According to Kleon, creative minds shouldn’t worry about reinventing the wheel. Instead, you should use existing ideas as a springboard until you find your unique voice and style.

By trying to be creative and unique, we often stand in our own way and prevent progress.

The most effective way to grow as a creative mind and content creator is by doing more of what’s proven to work, experimenting along the way, and allowing yourself to find out who you are deep inside.