But instead of denying their use completely, use the “Craftsman Approach to Tool Selection.” This means that you copy the way craftsman pick tools: they use the ones with positive impacts that outweigh the negative impacts if you are a Facebook Ads marketer, use Facebook. If you have found the use of LinkedIn helps you attract traffic and leads to your site, the same idea applies.
But if you can’t find a positive outcome from the use of a social media channel, quit it.
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