How to Use Deep Work to Ignite Your Productivity and Get More Done in Less Time
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A process of performing “professional activities…in a state of distraction-free concentration that pushes your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.” - Cal Newport
Historically, psychologists used to refer to deep work as “being in the flow."
The non-cognitively demanding, logistical-style tasks, often performed while distracted, tend not to create much new value in the world and are easy to replicate.
...is the first element of deep work.
That means you won’t have the mental discipline to stay concentrated on a single task unless you prepare your mind and environment to it.
"The key to developing a deep work habit is to move beyond good intentions and add routines and rituals to your working life designed to minimize the amount of your limited willpower necessary to transition into and maintain a state of unbroken concentration."
... is all about taking your existing time spent working and concentrating it to make the most out of it.
But it’s not that you have to do more things in less time. Instead, it’s about getting more out of the tasks you normally do by reducing distractions. Deep Work is about working smarter, not harder.
But instead of denying their use completely, use the “Craftsman Approach to Tool Selection.” This means that you copy the way craftsman pick tools: they use the ones with positive impacts that outweigh the negative impacts if you are a Facebook Ads marketer, use Facebook. If you have found the use of LinkedIn helps you attract traffic and leads to your site, the same idea applies.
But if you can’t find a positive outcome from the use of a social media channel, quit it.
If you want to find time for your deep work, close all your distractions—email, Slack, phone, internet connection—and work until you’re done. Then reconnect to the world.
The strategy is effective for the simple reason that you’re forcing yourself to do your work — you give yourself no choice but to work.
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