FUD: Fear, Uncertainty, Doubt
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Customers are often pushed towards a particular product due to marketers amplifying the FUD (fear, uncertainty, doubt) state.
FUD (fear, uncertainty, doubt) techniques use various belief patterns and cognitive biases already present in people.
Spread intentionally and unintentionally, FUD (fear, uncertainty and doubt) techniques are quite common. Some of the most utilized techniques to create or amplify FUD among people are:
We first need to identify the various fears, uncertainties and doubts (FUD) we have in ourselves, trying to resolve them when we know what they are and from where they are coming from.
One can deploy the principle of cui bono, asking yourself ‘who benefits?’ from this FUD being created in you. Likewise, various cognitive biases can be dissected.
Keep in mind that people often believe what they hear, and only object towards something wrong if they have full knowledge of the same and can therefore identify the error.
Various tech companies use fear, uncertainty and doubt (FUD) to control customer behaviour. They plant fake news, confusing press releases and benchmark tests to influence the decisions of prospective customers.
Example: Announcing ‘vaporware’ products, something that isn’t even in existence, just to harm the sales of the existing products of competitors.
Instilling fear, uncertainty and doubt in the minds of people isn’t new. Governments and political groups have been fearmongering for centuries.
Most mainstream media carries a certain narrative or agenda in their news reporting, promoting the feelings of FUD in readers in order to coax them into buying the publication, clicking the article link, or simply believing the propaganda.
The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.
We can find the halo effect in a person, a product, or a company. It is important to understand the halo effect as it can influence how we perceive others and the way they perceive us.
... is a faulty assumption that becomes the basis of an argument and makes it logically unsound. For example, all birds can fly. Penguins can't fly. Therefore, penguins aren't birds. The premise that all birds can fly is false since some birds can't fly.
A false premise underpins many logical fallacies, making it essential to understand them.
The empathy gap is a cognitive bias that causes people to struggle to understand mental states that are different from their own.
When someone is happy or angry, they struggle to understand the perspective of someone who is in a different mental state, whether that person is their future self or someone else.
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