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FUD: Fear, Uncertainty, Doubt

FUD: Fear, Uncertainty, Doubt

  • FUD (fear, uncertainty and doubt) is a collection of feelings and emotions that influence our thinking.
  • It was coined by Gene Amdahl, who worked at IBM and later founded his own company.
  • Business, media, politics and even some religions use FUD intentionally, as they understand its power and how vulnerable people are to it.
  • Marketers and salespeople often exploit these behaviour patterns in people and manipulate them by planting doubts and uncertainties about a competing product or service in their minds.

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Customers are often pushed towards a particular product due to marketers amplifying the FUD (fear, uncertainty, doubt) state.

Various tech companies use fear, uncertainty and doubt (FUD) to control customer behaviour. They plant fake news, confusing press releases and benchmark tests to influence the decisions of prospective customers.

We first need to identify the various fears, uncertainties and doubts (FUD) we have in ourselves, trying to resolve them when we know what they are and from where they are coming from.

Instilling fear, uncertainty and doubt in the minds of people isn’t new. Governments and political groups have been fearmongering for centuries.

Spread intentionally and unintentionally, FUD (fear, uncertainty and doubt) techniques are quite common. Some of the most utilized techniques to create or amplify FUD among people are:

FUD (fear, uncertainty, doubt) techniques use various belief patterns and cognitive biases already present in people.

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