FUD: Fear, Uncertainty, Doubt - Deepstash
FUD: Fear, Uncertainty, Doubt

FUD: Fear, Uncertainty, Doubt

  • FUD (fear, uncertainty and doubt) is a collection of feelings and emotions that influence our thinking.
  • It was coined by Gene Amdahl, who worked at IBM and later founded his own company.
  • Business, media, politics and even some religions use FUD intentionally, as they understand its power and how vulnerable people are to it.
  • Marketers and salespeople often exploit these behaviour patterns in people and manipulate them by planting doubts and uncertainties about a competing product or service in their minds.

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