Amplifying The FUD

Customers are often pushed towards a particular product due to marketers amplifying the FUD (fear, uncertainty, doubt) state.

1. They claim the product is backwards compatible, or is fully compatible with a variety of hardware, implying that the competitor's product isn’t.
2. They claim that their product requires minimal training of employees.
3. They try to sell the worth of the product by claiming that millions of customers use it.
4. They try to hasten the decision by giving limited time discount offers.
5. They play the ‘limited stocks’ game or suggest how others have benefited from the same.