The product business model is specif i cally designed to develop and manufacture products in an ef f i cient way. It’s the job of the marketing and sales team to put those products out into the market and ensure there’s demand from customers.
The services business model is specif i cally designed to get a job done for customers. A service business model is about understanding the lives of your customers and meeting their ongoing needs throughout time.
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In this phase, you are validating your business model hypothesis, but you are still testing (by making real sales). Don’t try to scale up yet — the object of your sales is to test your business model.
For physical products, you don’t need a lot of customers, just a few...
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
In the Affiliation business model, the company’s focus lies in supporting other parties to market products in order to benefit from successful transactions. With this, the company gains access to a diversified customer base without additional sales and marketing efforts. ...
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