Whatever you’re producing, at the end of the day, your customers only care about getting a job done. While your product may satisfy some of that need, you’re just as likely to be in a constant arms race to sell more and more product. Not every shift starts with an outdated business model, however. Many start by satisfying a need.

Access, not ownership

A business model shift is a deliberate and systematic move toward more relevance and value for customers, and as a result growth of your organization. Business model shift can reflect bold moves into wholly new business models. But more often, shifts start as small moves inside an existing business model that evolve into entirely new ways of creating value and relevance.

Business model shifts start as small moves inside an existing business model

The product business model is specif i cally designed to develop and manufacture products in an ef f i cient way. It’s the job of the marketing and sales team to put those products out into the market and ensure there’s demand from customers.The services business model is specif i cally designed to get a job done for customers. A service business model is about understanding the lives of your customers and meeting their ongoing needs throughout time.

From products to services

1. The Services ShiftThe move from a product-oriented business model to a service-oriented model focused on getting some job done for the customer.2. The Stakeholder ShiftThe move from a shareholder orientation to creating value for all stakeholders in the greater ecosystem and business model context.3. The Digital ShiftThe move from fragmented online and of f l ine business operations to an always-on business model that is connected to customers and their needs.4. The Platform ShiftThe move from a disintegrated ecosystem of businesses and uneven value exchange to directly connecting people and businesses facilitating value exchange in an orderly way.5. The Exponential ShiftThe move from improving businesses and revenue streams in terms of single- or double-digit percentage growth to exponential thinking and 10x growth and impact.6. The Circular ShiftThe move from take-make-dispose to restorative, regenerative, and circular value creation.

Six ways to create new value for customers

Most public companies cater to their shareholders to the exclusion of almost any other goals. Most shareholders want to see results and return on their investment today or at least next quarter. These narrowly defined financial demands are not supportive of growing your business in a value-driven way.

Short-termism

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

marketingandsales

Marketing & Sales

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Books

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Product & Design

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: <ul> <li>The Services Shift: the move from products to services</li> <li>The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society</li> <li>The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs </li> <li>The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform</li> <li>The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth </li> <li>The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation</li> </ul> Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

From products to services

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