Alexander Posazhennikov's Key Ideas from Business Model Shifts
by Patrick van der Pijl

A business model shift is a deliberate and systematic move toward more relevance and value for customers, and as a result growth of your organization. Business model shift can reflect bold moves into wholly new business models. 

But more often, shifts start as small moves inside an existing business model that evolve into entirely new ways of creating value and relevance.

1. The Services Shift

The move from a product-oriented business model to a service-oriented model focused on getting some job done for the customer.

2. The Stakeholder Shift

The move from a shareholder orientation to creating value for all stakeholders in the greater ecosystem and business model context.

3. The Digital Shift

The move from fragmented online and of f l ine business operations to an always-on business model that is connected to customers and their needs.

4. The Platform Shift

The move from a disintegrated ecosystem of businesses and uneven value exchange to directly connecting people and businesses facilitating value exchange in an orderly way.

5. The Exponential Shift

The move from improving businesses and revenue streams in terms of single- or double-digit percentage growth to exponential thinking and 10x growth and impact.

6. The Circular Shift

The move from take-make-dispose to restorative, regenerative, and circular value creation.