To do it, you must know what your audience expects from the type of writing you’re doing and then defy it.

Without the surprise, without the twist, if you don’t pull the wool over the audience’s eyes, then it’s unlikely you’re going to be memorable. It’s precisely the f...

“Your eyes can deceive you. Don’t trust them.” – Obi-Wan Kenobi

Use when a friend needs to be reminded to go with his or her gut feeling.

While you can't control your emotions of anger directly, you have control over your aggression, which is a decision to express your anger.

Aggression does not only involve acts of violence. Being overly-critical or judgmental of someone in your mind is an act of aggression, as is replyi...