Talk to persuade, not just to inform.
Rattling off facts and figures and talking at the audience isn't effective if they aren't interested in what you are saying.
Be clear about what you want the audience to walk away with when they leave and use that intent as a structure to frame your talk.
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Some tend to spend the bulk of a conversation analyzing instead of paying attention to what a person is actually saying. They then walk away from a conversation with a drastically different view of what happened than the person they were talking to.
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Actively project warmth and high energy. People like you when they feel liked by you.
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