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The red ocean is where you and your competition currently compete to solve consumers’ problems. The pink ocean is the space where you do not currently have offerings, but your competitors compete with each other. The blue ocean is the space where your competencies allow you to solve consumers’ problems that your competition either cannot solve or is not currently addressing.
Finding blue oceans provide you the consumer needs that were previously ignored, unknown, or unmet.
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When reading this captivating book, you are bound to improve your self-confidence, as it teaches you how to handle competition, instead of fearing it.
The main idea is that you can actually create new space within current markets and, therefore, make that competition irrelevant.
While there is a natural tendency to ‘fix’ whatever problem the friend shares with us, it is better to simply listen, and do not offer a solution right away, unless specifically asked for.
Also, do not try to have an anxiety competition, where you start to...
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