Blue Ocean strategy in diagram
The red ocean is where you and your competition currently compete to solve consumers’ problems. The pink ocean is the space where you do not currently have offerings, but your competitors compete with each other. The blue ocean is the space where your competencies allow you to solve consumers’ problems that your competition either cannot solve or is not currently addressing.
Finding blue oceans provide you the consumer needs that were previously ignored, unknown, or unmet.
53
514 reads
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Related collections
Similar ideas to Blue Ocean strategy in diagram
Renée Mauborgne and W. Chan Kim: Blue ocean strategy
When reading this captivating book, you are bound to improve your self-confidence, as it teaches you how to handle competition, instead of fearing it.
The main idea is that you can actually create new space within current markets and, therefore, make that competition irrelevant.
Don’t Fix The Problem
While there is a natural tendency to ‘fix’ whatever problem the friend shares with us, it is better to simply listen, and do not offer a solution right away, unless specifically asked for.
Also, do not try to have an anxiety competition, where you start to...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates