Using Consumer Problems To Find Blue Oceans
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The red ocean is where you and your competition currently compete to solve consumers’ problems. The pink ocean is the space where you do not currently have offerings, but your competitors compete with each other. The blue ocean is the space where your competencies allow you to solve consumers’ problems that your competition either cannot solve or is not currently addressing.
Finding blue oceans provide you the consumer needs that were previously ignored, unknown, or unmet.
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