Keep reading for FREE
The sweet spot
Between marketing innovation and optimization, this is the sweet spot highlight:
On one hand, you need to know the score in terms of what your competitors are doing — what's working for them and what challenges they're facing. On the other hand, you can combine that marketing intelligence with inspiration from other brands or industries. What are the commonalities between industries, and how can they be leveraged to inform a killer marketing strategy?
2
4 reads
MORE IDEAS ON THIS
The latecomer dominates
Even though Facebook, Instagram's parent company, is not known for its innovative approach, it has profited from stealing ideas from other companies. That's where Instagram Stories came from — a blatant rip-off ...
1
11 reads
"Good artists copy, great artists steal."
Jobs adopted a concept from another company and then tweaked into something amazing: the Graphical User Interface (GUI). Even though the Xerox computers with the
1
7 reads
Counter the counterproductive
Innovation for the sake of innovation is often counterproductive. An emphasis on mastering best practices is where you get the highest ROI.
Many marketers are so focused on coming up with newer, splashier methods of delivery that they f...
1
18 reads
Borrow, Steal, Transform
Jobs is the classic example of a corporate leader held up as an innovator in his field. In the vast majority of cases, innovation is less about creating something out of thin air, and more about borrowing (or stealing) good ideas from the competition, and then transforming t...
3
11 reads
Noobs beat pioneer
The innovator is usually not the one to create a lot of shareholder value for a company. It's not always a matter of being first to market. The key is being the best in the market, and that usually means coming in second, analyzing the best practices and missteps of your predecessor, and...
1
16 reads
Second mouse gets the cheese too
The early bird may get the worm, but the second mouse gets the cheese.
Innovation is important, but only when you combine it with marketing intelligence you lock the creative magic.
Keep your eyes open. Look at your competition. Acknowledge their strengths and analyze their weakness...
2
15 reads
Look both ours and outside category
On the Adweek podcast series, CMO Moves , Lowe's EVP, CBO and CMO Marisa Thalberg put it this way: "We need to look to our own category for information, but we need to look outside of our category
1
3 reads
Doing something new vs doing something well
In the marketing world, everyone wants to be the next Apple, thus “innovation” is the sexy thing. Whilst the very best marketing strategy to implement may not revolve around doing something new, but it always revolves around doing something well.
Innovation is
3
63 reads
Mix and match
Instacart is a great example of what can happen when marketing intelligence and creativity (read: innovation) are aligned.
The company combined two great ideas: food delivery and a user-friendly mobile app.
Its core marketing message was "Groce...
1
3 reads
Ready for the next level?
Read Like a Pro
Explore the World’s
Best Ideas
200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.
An Idea for Everything
Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.
Knowledge Library
Powerful Saving & Organizational Tools
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 IDEAS
Start
44 IDEAS
# Personal Growth
Take Your Ideas
Anywhere
Organize your ideas & listen on the go. And with Pro, there are no limits.
Listen on the go
Just press play and we take care of the words.
Never worry about spotty connections
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Get Organized with Stashes
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 IDEAS
Start
75 IDEAS
My Stashes
Join
2 Million Stashers
4.8
Stars
5,740 Reviews
App Store
4.7
Stars
72,690 Reviews
Google Play
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
FAQ
Claim Your Limited Offer
Get Deepstash Pro